Category Archives: Culture

Technical Infrastructure and Support (Blog Entry 11)

With Puma being the Parent Company of the InCycle product line they have the financial and technical resources to develop and/or sustain the product line. The InCycle page within the Puma Corporate website will need to be maintained with both … Continue reading

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E-Marketing Strategy (Blog Entry 10)

With the focus of the target audience is being the youth culture in the Philippines and the age range being in the 16-30 range. An effective emarketing strategy would be to focus on social media and online customer service management … Continue reading

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Keep Hope Alive (Blog Entry 9)

A concern with the Puma InCycle clothing line is that it’s hard to search for the Puma InCycle products using their corporate website. In addition, a search using Google only shows limited items for sale online. It appears that the … Continue reading

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FMF (Film-Music-Fasion)

Popular Culture Film: The film industry in the Philippines is led by Hollywood with having 7 of the top 10 movies in 2012. The other 3 were local independent movies with a romantic theme. Movie watching is a top past … Continue reading

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Manila: The Adventure

Demographics The population of the Philippines is 105,720,644 (CIA) with a population growth rate of 1.84%. The target region of Manila is estimated at 11,499 million residents. The gender ratio for the birth rate is 1.05 males per female. The … Continue reading

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The Melting Pot

(Courtesy of Youth Culture The youth culture of the Philippines is very similar to that of the United States. They are exposed to radio and television as a huge majority of the youth listen to the radio and watch … Continue reading

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Blog Entry #2

Social acceptance is important in the Filipino society. They have a strong desire for upward mobility and believe that education is the driving factor. The position in society is determined by money, beauty, and the color of skin. This cultural … Continue reading

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