Puma has a diverse product line from shoes, clothing, backpacks and accessories. Puma is not only a fashionable product and clothing line; it is also a functional product and clothing line. Now Puma is taking it a step further and helping the world by offering a sustainable product and clothing line.
The InCycle clothing line appeals youth demographic that cares for the environment and also has a sense of fashion. The clothing can be worn and be recycled into future products or can compost as its biodegradable. The idea of turning an old shoe into a mango tree really resonates with the environmentally friendly consumer.